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A splash of…gray?

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Typography..saving minds from danger

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I chose this image because it effectively sends a message that education is more powerful than any weapon. It is an attention grabber because of its shape as a gun and particularly engages the reader because of the smaller font size used for the word “education.” This message is a discrete means of encouraging education while discouraging gun use. While not stated, it is a distinct reason why the typographer chose to use a gun rather than some other weapon. This image could run either as a standalone ad or in accordance with a story on education and gun statistics. 

Gone Phishing.

How many times have you checked our Facebook accounts and seen that a friend had either A) commented on a status with “Omg have you seen this video posted about you? It’s hilarious! or B) received a message from a friend about how they have “made thousands of dollars working from their home computer and you can too?”

It has certainly happened more than once to me. Phishing and spamming are everyday encounters for the frequent Internet and social media user. From herbal enhancements to new feline cancer treatments, spam messages filter their way into our accounts and onto our browsing screens.

Now, imagine a world where the websites you frequent most such as Facebook, Google, and LinkedIn could eliminate phishing.

An article called, “Google, Microsoft, Facebook, Bank of America team to whip out phishing,” published online by Computer World on Jan. 30 states some of our favorite companies are working to get rid of those emails, messages, and hacked statuses we so frequently encounter.

What makes this headline eye-catching? This story stands out among the conglomeration of Internet news because it begins with sites heavily frequented, which initially draw us in. It is succinct, intriguing, and especially relevant to Internet news browsers who inevitably become phishing targets. Further, it succeeds in drawing in its target audience: Internet users by offering adequate information and encouraging further reading.

Let’s just hope the information contained in the article actually comes into fruition and saves us, and our friends, from Internet phishing.

 

 

 

 

State of the Union Address

Headline: Jobs, education, energy command State of Union

Sub-head: President urges job creation, affordable education and green energy

Extra! Extra! Read All About It

What is the importance of a newspaper headline? In a society where more consumers are getting their news from social networking sites than printed papers, headlines can be the difference between a newspaper being purchased and it being recycled. Headlines are the attention-grabber for newspapers. They offer enough information to hook the reader’s attention, offer a snippet of information, and encourage further reading.

For any headline, it is important to remember word placement. Because headlines are often hurriedly written as the paper goes to press, writers and copy editors must be sagacious in their word choice. Take the following headline: “President X to build new arms.” The rushed copy editor who wrote this headline is aware that arms are referring to weapons, and infers that readers will have the same understanding.  However, some readers may not understand this headline immediately as weapons and may instead infer that “arms” refers to bodily limbs, hence the importance of reading and re-reading headlines. A better headline could be, “X Country to build new weaponry” or President X to increase ammunition.”

One of the advantages tabloids have over newspapers is their ability to write effective, attention-grabbing headlines. Because these magazines rely on drawing in readers, often as they shop in a supermarket, the headlines that appear on their front covers must be eye-catching. These tabloids use a variety of techniques to accomplish their efforts including: large font size, accompanying photos, and bold color.

The dilemma that newspapers often face is their ability to grab readers without reducing their credibility as a news source. Newspapers must find a means to effectively draw in readers that is informative and does not diminish news quality. For now, it appears newspapers are still learning.

Hello world!

Welcome to WordPress.com. After you read this, you should delete and write your own post, with a new title above. Or hit Add New on the left (of the admin dashboard) to start a fresh post.

Here are some suggestions for your first post.

  1. You can find new ideas for what to blog about by reading the Daily Post.
  2. Add PressThis to your browser. It creates a new blog post for you about any interesting  page you read on the web.
  3. Make some changes to this page, and then hit preview on the right. You can always preview any post or edit it before you share it to the world.

The New York Times..A Timeless Treasure

The New York Times is one of the most, if not the most, well-known newspapers in history. Its flag is simple, yet powerful. The design is a modest black-letter one and features the paper’s unforgettable slogan: All the News That’s Fit to Print.

As the newspaper industry has modernized, incorporating color, large accompanying graphics, and varying fonts, the New York Times has remained true to its roots.

Upon first glance, readers are drawn to the paper’s name. The nameplate, amid the much smaller headline and article font, immediately stands out. It is centered at the top of the page and is never crowded by images, graphics, or teasers.

Because the paper has not altered its nameplate, the newspaper’s credibility is furthered. While other papers rely on drawing readers’ attention to the paper, the New York Times relies on its long-standing reputation of fairness and accuracy. Its flag is admirable because of its consistency. It is the essence of the New York Times brand.

It is necessary for local and regional papers to rely on emerging tactics, such as pushing ads above the paper’s nameplate, in order to stay financially afloat. However, the New York Times remains the premier national and international paper, which allows it to be financially stable, without adopting such methods of reader attraction.

The newspaper’s ability to keep its flag the same attests the commitment of its readers. The paper’s consistent audience allows it to continue to be the leading world newspaper and to abstain from bandwagon trends that detract from the true meaning of the paper, providing all the news fit to print.