I chose this image because it effectively sends a message that education is more powerful than any weapon. It is an attention grabber because of its shape as a gun and particularly engages the reader because of the smaller font size used for the word “education.” This message is a discrete means of encouraging education while discouraging gun use. While not stated, it is a distinct reason why the typographer chose to use a gun rather than some other weapon. This image could run either as a standalone ad or in accordance with a story on education and gun statistics.
What is the importance of a newspaper headline? In a society where more consumers are getting their news from social networking sites than printed papers, headlines can be the difference between a newspaper being purchased and it being recycled. Headlines are the attention-grabber for newspapers. They offer enough information to hook the reader’s attention, offer a snippet of information, and encourage further reading.
For any headline, it is important to remember word placement. Because headlines are often hurriedly written as the paper goes to press, writers and copy editors must be sagacious in their word choice. Take the following headline: “President X to build new arms.” The rushed copy editor who wrote this headline is aware that arms are referring to weapons, and infers that readers will have the same understanding. However, some readers may not understand this headline immediately as weapons and may instead infer that “arms” refers to bodily limbs, hence the importance of reading and re-reading headlines. A better headline could be, “X Country to build new weaponry” or President X to increase ammunition.”
One of the advantages tabloids have over newspapers is their ability to write effective, attention-grabbing headlines. Because these magazines rely on drawing in readers, often as they shop in a supermarket, the headlines that appear on their front covers must be eye-catching. These tabloids use a variety of techniques to accomplish their efforts including: large font size, accompanying photos, and bold color.
The dilemma that newspapers often face is their ability to grab readers without reducing their credibility as a news source. Newspapers must find a means to effectively draw in readers that is informative and does not diminish news quality. For now, it appears newspapers are still learning.
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The New York Times is one of the most, if not the most, well-known newspapers in history. Its flag is simple, yet powerful. The design is a modest black-letter one and features the paper’s unforgettable slogan: All the News That’s Fit to Print.
As the newspaper industry has modernized, incorporating color, large accompanying graphics, and varying fonts, the New York Times has remained true to its roots.
Upon first glance, readers are drawn to the paper’s name. The nameplate, amid the much smaller headline and article font, immediately stands out. It is centered at the top of the page and is never crowded by images, graphics, or teasers.
Because the paper has not altered its nameplate, the newspaper’s credibility is furthered. While other papers rely on drawing readers’ attention to the paper, the New York Times relies on its long-standing reputation of fairness and accuracy. Its flag is admirable because of its consistency. It is the essence of the New York Times brand.
It is necessary for local and regional papers to rely on emerging tactics, such as pushing ads above the paper’s nameplate, in order to stay financially afloat. However, the New York Times remains the premier national and international paper, which allows it to be financially stable, without adopting such methods of reader attraction.
The newspaper’s ability to keep its flag the same attests the commitment of its readers. The paper’s consistent audience allows it to continue to be the leading world newspaper and to abstain from bandwagon trends that detract from the true meaning of the paper, providing all the news fit to print.